Page 10 - Best Of Local Mag August 2023 Edition

New City, New Ambition, Renewed Brand

City of Moreton Bay has launched “We are dedicated to creating a vibrant “Which is why we have opted for a logo
itself as Australia’s newest city with a urban experience where community, refresh with a nod to the past, because
refreshed brand and renewed ambition economy, and environment flourish we promised this would be a minimal cost
to transform from a regional centre into hand-in-hand. exercise.
a national player.
“But we recognise that we need to be more “So all the colours and elements of our
Residents could see the change on forward-thinking than Councils have been previous logo remain the same, we have
Council’s website from Monday 24 July, in the past, because we want to be a city just modernised the design.”
but physical signage will be transitioned that is energetic, enthusiastic, and nimble
over a number of years in line with enough to grab new opportunities as City of Moreton Bay’s logo still symbolises
Council’s commitment to keep this a cost they emerge. our city’s diverse communities through
minimal exercise. three distinct layers:
“As Mayor I am tired of seeing
City of Moreton Bay Mayor Peter Flannery opportunities walk past Moreton Bay The green embodies our hinterland
said this is an exciting coming-of-age because people think we’re a regional communities, symbolising our
moment for Moreton Bay’s diverse centre or not equipped to handle major connection with nature, green spaces,
communities. new investment. and our commitment to environmental
sustainability. It represents the importance
“As Australia’s newest city we have an “We have some of the greatest of preserving our natural assets and
opportunity to rewrite the rule book entrepreneurs and thinkers in the country promoting a harmonious relationship
on what a modern city can be,” Mayor based right here in City of Moreton between our city and the environment.
Flannery said. Bay across sectors including advanced
manufacturing, medical research, The orange layer signifies our urban and
“Through continued collaboration agricultural innovation, education and coastline communities. It reflects the
with our residents, businesses, and much more. vibrancy and energy of our city’s urban
stakeholders we will nurture a city that areas and the dynamic relationship
thrives on ambition and innovation based “Of all SEQ Councils we are uniquely between our city and its coastal regions.
around our existing centres - that’s the positioned to embrace new technological
concept of our polycentric city model. and industry opportunities, thanks to our The blue wave represents our ocean and
proximity to the Brisbane CBD, port and waterways, highlighting the significance
“The philosophy of this transformation is airport, as well as the incredible space and of these elements in our city’s identity.
to first preserve and invest in the lifestyle natural amenities we have here that make It symbolises our close relationship with
we love right now, so that we don’t lose us unique. the water, whether through recreational
our character in the face of incredible activities, maritime industries, or the
population growth. “Our refreshed logo signifies the start of preservation of marine ecosystems.
a transformative journey for the City of
“Specifically that means retaining the Moreton Bay. Mayor Peter Flannery said the digital
country charm of our rural towns and rollout of the new title and logo would
protecting our spectacular coastline “We are driven by our ambition to occur at the end of July, but physical
to foster sustainable development of become a trailblazing city that balances signage changes will only happen as
new housing, industries, retail, and economic progress with environmental needed within the existing maintenance
manufacturing. sustainability and community wellbeing. budget.