Page 9 - BOL Sep20 Edition

5 minutes

with Ryan...

Ryan Suhle - 0427 706 699

How has Ray White North Lakes adapted the business with the current government restrictions in place?
Well for many people the idea of buying a home without physically seeing the property is pretty strange. Due
to restrictions however, this has become a reality in recent months. To remain the market leaders, we had to ask
ourselves the question: “How can we make buying as easy and as comfortable as possible?” Videos that show
every aspect of the home is critical (I’m talking cupboard spaces, the hot water system… everything!), but also
making the actual purchasing process easier with electronic signing applications. It was not one thing we did
to adapt; it was a combination of many activities that ultimately made and continue to make every step of the
buying process easier and more comfortable.

With so much uncertainty in the market, has this impacted buyer behavior?
Not as much as you would think! Buyer behavior has remained very similar during Covid-19, but the general
trend is that buyers have become far more knowledgeable. They know what the home down the street and
around the corner sold for last month. They’re coming in armed and ready so to speak. This is why having the
right agent representing your home to show value and negotiate the best price is so important!

What advice can you give to homeowners currently contemplating whether now is the right time to sell?

Well first and foremost, don’t be afraid to give us a call or pop in for a chat. We always have one of our 8 top
performing sales agents here to answer any questions you may have! But in a nutshell, sell now. The market
is great, and we’re achieving fantastic sale prices. Why? Because buyer demand is huge. We have double the
number of qualified buyers on our database than this time last year waiting for the right home, and when it
pops up, they’ll pay a premium price to secure it. We don’t have a crystal ball, but when government subsidies
disappear, we’re predicting a shift in the market and more homes will hit the market as the financial pressure of
the economy sets in.

Why do you think Ray White North Lakes achieves such great results for your clients?
It’s in the culture. We work hard, and we work together. It’s not about just selling the home; it’s about achieving a
premium price for our clients. That’s the difference. In terms of sale and marketing strategies, we employ various
methods to create competition amongst buyers. The only sure thing that can change a potential buyer’s mind
and increase the offer is the realisation there are others who desire the same home and are prepared and willing
to pay more. How? That’s our secret!

What do you see for the future of the North Lakes market?

A big shift. Some of the older areas of North Lakes are become incredibly desirable. Buyers love that established
and quiet feeling. Estates like Woodside and Greengate nestled away at the back, far from the hustle and bustle,
are becoming sort after. Having said that, many buyers are still chasing the modern feeling in other parts too. I’m
predicting a renovation revolution in the older sections offering the best of both worlds: the cozy relaxed feeling
with contemporary finishes. But we’ll just have to wait and see!